The Beginning
Today I’m officially starting my ad marketing journey for the agency. The goal is simple: document everything - the wins, the losses, and the learnings.
What We Did Today
- Set up Facebook Business Manager - Connected with our client’s page
- Created our first campaign - Targeting small business owners interested in e-commerce
- Launched with a $50/day budget - Starting conservative to test the waters
Initial Observations
The first few hours showed promising engagement. CTR is above 2% which is a good sign for a cold audience. We’re targeting:
- Small business owners
- Interested in Shopify/e-commerce
- Located in US, UK, and Canada
- Age 25-55
Tomorrow’s Plan
- Review the overnight performance
- Start A/B testing ad creatives
- Consider expanding to Google Ads
Let’s see where this journey takes us! 🚀